Reklam & Kreatif Kampanyalar · Goril Radar’da yayın:
ALDI SÜD revisits childhood memories of discount shopping with ‘ALDI Kids’
Kaynak: Little Black Book
Kaynak yayın tarihi:
ALDI SÜD’s film ‘ALDI Kids’ addresses the economic pressures and social stigmas associated with shopping at discount supermarkets in the late 1980s and early 1990s.
Framed around the childhood memories of two young people, the narrative highlights family solidarity and what parents were able to provide for their children. Through human stories, the campaign opens up a conversation on the evolving perceptions of price and quality.
Little Black Book: Orijinal haberi oku
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