Branding & Marka Kimliği · Goril Radar’da yayın:
DixonBaxi moves the EA Sports FC27 identity between gaming and football culture
Kaynak: Creative Bloq
Kaynak yayın tarihi:
Heinrich Paravicini’s review on Creative Bloq examines the visual identity developed by DixonBaxi for EA Sports FC27 as a flexible system uniting gaming and football culture. The article highlights the transformation of the existing triangle icon into a free-form visual language that can be adapted to different contexts.
DixonBaxi creative director Karun Agimal’s approach is built on shifting the identity from a static campaign aesthetic to a system open to users’ own cultural interpretations. The piece is a design review; it is not presented as an announcement of a new game release date, user numbers, or performance data.
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