Reklam & Kreatif Kampanyalar · Goril Radar’da yayın:
Brands in India blend Halloween campaigns with local culture
Kaynak: The Week
Kaynak yayın tarihi:
The Week reports that brands in India are reinterpreting Halloween communications through local horror narratives and retail experiences. The article highlights ITC CandyMan’s Tangy Tantrik character and the linking of the Chudail figure from local folklore to the world of rapid delivery.
Rather than directly replicating an international calendar date, the campaigns adapt it through local humour, characters, and consumption habits. The report offers examples of how cultural context can transform creative ideas in advertising; estimated market sizes are not presented as verified measurements.
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