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Lipton showcases the unifying power of tea in new advert
Kaynak: MediaCat
In its new commercial, Lipton centres on the place of tea across various moments of everyday life and its cultural role in bringing people together.
Created by Medina Turgul DDB, the campaign positions tea drinking as a shared experience through scenes spanning from breakfast to evening conversations.
A rearranged version of the traditional folk song Yekte featured in the advert supports the campaign's creative identity.
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