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Ulta Beauty brings together Selena Gomez and Tate McRae in holiday campaign
Kaynak: Adweek
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Ulta Beauty’s holiday campaign, “The Magic Starts with You”, features Selena Gomez and Tate McRae. As reported by Adweek, the campaign brings back the Mrs Claus character portrayed by Sandra Gray for a second season, while incorporating the Rare Beauty and Tate 01 brands into the storyline.
Launched on 31 October, the campaign rollout spans television, streaming platforms, digital channels, social media, and in-store experiences. It frames the gifting season not merely as a time of preparing for others, but also as an opportunity for consumers to treat themselves.
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